Black Sheep Values are the fundamental beliefs and guiding principles that define the essence of our culture, shape our behaviour and guide us in decision-making. They serve as a north star, influencing how team members interact with one another, make choices, and conduct business.
As we have developed and grown, we have reevaluated and updated our values to ensure they remain authentic, meaningful, and aligned with our purpose and vision, reflecting our culture and the things important to us in a dynamic and ever-changing landscape.
OUR COMMUNITY FIRST
Our song has always been about our people. We are committed to serving and supporting the dynamic individuals that make up our community. They are our past, present and future.
WE PURSUE EXCELLENCE
We are proud of who we are, what we stand for and our body of work. We honour our journey together and excellence is our standard. We are uncompromising in our pursuit of it.
WE PLAY BIG
We have big hopes, big dreams and big aspirations. We approach all we do with a passion that ignites action within our community and beyond.
WE CHOOSE OPTIMISM
We choose to play with joy and optimism is our anthem. We are in the business of making happy memories for our guests and we strive to build a happier community for each other.
WE DO THE RIGHT THING
With every decision we make, we are building the legacy we want to leave behind. We choose to do what is right for Black Sheep and her people, every step of the way.
WE ARE ALL EQUAL
Our titles do not define us — we all have a part to play. We are all equally important pieces of the puzzle, we complete each other and we all deserve respect.
